PCB Unhappy With New ICC Revenue Model, Demands Clarity

Usman Khan
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PCB Unhappy With New ICC Revenue Model, Demands Clarity

LAHORE: According to Chairman Najam Sethi in an interview with Reuters, the Pakistan Cricket Board (PCB) has voiced its discontent with the proposed revenue distribution model for international cricket, while acknowledging India's entitlement to the largest share.

The International Cricket Council (ICC) is set to vote on a new revenue-sharing model for the 2024-2027 cycle during the upcoming board meeting in June.

According to figures leaked to Cricinfo, India is slated to receive 38.5 percent of the revenue, while England and Australia would secure 6.89 percent and 6.25 percent, respectively.

Pakistan's projected earnings from media rights sales would account for 5.75 percent of the ICC's total, primarily.

Among the 12 full members of the ICC, a collective total of 88.81 percent would be distributed, while the remaining percentage would be allocated to the 96 associate members.

"We are demanding an explanation from the ICC regarding the derivation of these figures," Sethi expressed in his discussion with Reuters from London.

"At present, we are unsatisfied with the existing state of affairs. Unless these particulars are furnished to us before the board grants its approval for the financial model in June, we will withhold our endorsement."

India is estimated to contribute 80 percent of the ICC's revenue, and Disney Star paid $3 billion last year to secure media rights for the Indian market from 2024 to 2027.

Sethi disclosed that the PCB has already sought clarification from the ICC concerning the determination of revenue shares by its finance and commercial affairs committee, led by Indian cricket board secretary Jay Shah.

While all nations will receive a larger sum of money, Sethi mentioned that at least two other Test-playing nations are also discontent with the model and have requested further details.

The ICC, taking into account factors like a country's performance in men's and women's cricket and their contribution to the ICC's commercial revenue, has yet to provide a comment on the matter.

Sethi has expressed his concerns, stating that India should receive more in principle, which is undeniable, but they need to comprehend the process of developing the allocation table.

The proposed revenue split has sparked significant discussions in the cricket world, which is already witnessing significant changes due to the prominence of franchise-based leagues primarily driven by India.

Former England captain Mike Atherton criticized the "flawed" model in an article for The Times, expressing apprehensions that it would further exacerbate existing inequalities within the game.

"If this distribution comes into effect, the strong will become even stronger, the weak will become weaker (relatively), and international cricket will continue to lose competitiveness, which is not in the long-term interest of anyone," Atherton wrote.

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